It makes me chuckle to myself…oh, you crazy fashion people!
A Gilt Groupe representative contacted me regarding the usage of tall models to model petite clothing for Gilt Groupe sample sales. Here is an excerpt from the e-mail:
I assure you the model of choice was not meant to slight our petite customers in any way. I stand at a whopping 5’1 so believe me, I feel your pain. Basically our choice to use a standard sized model vs. petite really comes down to logistics. With the amount of sales we have a day and the amount of product we offer in each sale , our creative team is on a tight shooting schedule…
…The majority of the clothing we are shooting are standard sized so we book a standard size model. Although we have petite offerings at times (this depends on each brand and what they offering is) we are not a petite specific site. To cast and book additional models, do model/grooming changes on set would take up more time than we can offer given the shoot schedule. If we spend more time on the shoots that means less sales would get offered and at the end of the day our members are looking for those sales to happen. So we compromise, jeans look cropped on the standard size model BUT we have more fabulous sales on the site!!
Thank you for the response Gilt Groupe! I still wish petite models could be used to model petite clothing, because ultimately, I want to see how the garment will look on short little me, not cropped and awkward on a taller model. However, I understand, and am sympathetic towards the problems of financial allocation and time logistics, and I do enjoy the fix of a good Gilt Groupe sample sale or two (or three!). If Gilt Groupe ever receives a large influx of petite inventory, I would love to see petite models utilized in future photo shoots…just consider this post of mine a well meaning suggestion. =)